"Amazon Dash Button" announced on March 31st last year by Amazon.com in the United States. It's a small plastic button that delivers the product to the front door as soon as you press it.




The only products delivered are "consumables" that need to be replenished on a regular basis, such as the laundry detergent "Tide", the razor "Gillette", and the toilet paper "Cottonelle". If you attach an "Amazon Dash Button" to the place where these consumables are stocked and press the button when there are only a few more stocks, you can live without cutting them.


For example, the "Tide" button for laundry detergent is supposed to be attached to the washing machine, and the "Gillette" button for razors is supposed to be attached to the washstand.


Some have been added to this dash button lineup relatively recently and have recorded the No. 1 hit. That is the "Trojan" dash button. It's a button that delivers a condom with a "dash" just by pressing it. It frees users from the nightmare of running out of condoms.


Now, I have something to worry about about this button. There are two points: "Where do Americans install this button?" And "Is it consumed faster the more you subscribe to Amazon?" Regarding the former, for example, a "BRITA" filter would be a refrigerator, and a "ZIPLOC" would be a kitchen storage. But where are the condoms stored? And will the 12 "Trojans" in a box be consumed so quickly?

I asked a few American acquaintances about these questions. As a result, I learned the surprising fact that while there are many bedrooms for storage, there are also many "car dashboards."

According to one of the Americans I contacted this time, his first experience was at the age of 17, and the place was in the car. There is no love hotel like in Japan, but when it comes to rooms, parents' eyes (and ears) are worrisome. For this reason, it is said that there are many cases in the United States where she takes her to a movie on Saturday night and finishes her first experience in the car on the way back. It is said that many people continue to use the car even after their first experience. For this reason, it is not uncommon for Americans to store it on the dashboard of a car.

Looking at the 2005 Global Sex Survey Results by Durex, 70% of Americans surveyed said they "prefer sexual intercourse in the car." Compared to 24% of the Japanese, the survey results clearly show that Americans like the inside of the car.


Looking at the "2005 Global Sex Survey Result", the consumption speed of "Trojan" is also convincing. According to this material, the average number of sexual acts in Americans is 113 times a year. This is about 2.5 times the average number of Japanese people who have 45 times. Perhaps condom consumption will be 2.5 times that of Japan. The Amazon Dash Button, which delivers condoms in a dash, could eventually become a staple of US homes.


And some people may attach it to the car. On the other hand, there is no demand for dash buttons for condoms in Japan, and Amazon will not bring it to the Japanese market.