From the botanical lifestyle brand "BOTANIST", "BOTANIST PREMIUM" with the texture of the highest peak line in the series is being sold in sequence. It will be available at BOTANIST Tokyo (Omotesando Harajuku) and BOTANIST LUCUA Osaka stores from July 23, and at EC malls (Rakuten and Amazon) from July 27.

"BOTANIST PREMIUM" is a new hair care line that focuses on the power of the "Japanese" ingredient, which has been a favorite as a beauty ingredient since ancient times. Gives softness and natural luster to hair damaged by drying due to rice, kudzu, red beans, and castor beans.


By selectively repairing the damaged part, the original smooth texture of hair without stickiness is realized. Contains various botanical ingredients such as figs, apricots and soybeans to keep your scalp and hair healthy.

Two types are available: "Premium Botanical Shampoo & Treatment Velvet Moist" that leads to supple and moisturized hair, and "Premium Botanical Shampoo & Treatment Silky Smooth" that leads to light and glossy hair. The price is 3,000 yen each (excluding tax).


The scent of "Velvet Moist" shampoo is "Ginger Lily & Plum Scent", and the treatment is "Ginger Lily & Cedar Scent". The "Silky Smooth" shampoo is "Gardenia & Bergamot scent" and the treatment is "Gardenia & sandalwood scent".