From Estee's deodorant air freshener "Premium Aroma for entrance / living room", two types of scents with themes such as "simple modern" have appeared. From October 22, it will be rolled out at supermarkets, drug stores, home centers, etc. nationwide. Seasonal and limited quantity.


"Premium Aroma, a deodorant for entrances and living rooms," is a deodorant air freshener containing nanopowder that quickly deodorizes spaces. Contains fragrance oil carefully selected by perfumers to spread the perfume-like scent. The content is 400 mL. The intensity of the scent and effect can be adjusted and usually lasts for about 2 to 3 months.

Details of the two products released this time are as follows. The actual price at the store is expected to be around 498 yen (tax included).

■ Urban Luxe-Urban Luxe
"Urban Luxe" with the theme of "Simple Modern" has an elegant floral scent with the image of an urban and sophisticated interior. The theme of the package is a modern interior that is as sophisticated as a hotel. The design is inspired by black leather and marble.


■ Rustic Relax-Rustic Relax
"Rustic Relax" with the theme of "Natural Modern" is a citrus woody scent with the image of a natural and comfortable interior. The theme of the package is a modern interior like a cafe. The design is based on the image of natural brown such as iron black and wood grain.