The cosmetics brand "sopo" will be launched from November 10th at FamilyMart stores nationwide (excluding some stores). The cosmetics shopping site "NOIN" captures user needs and trends, plans and produces them, and sells them at FamilyMart.

"Sopo" is a cosmetics brand that fulfills everyone's "want to try". We provide trendy makeup items with high quality and reasonable prices that are easy to pick up. This time, three items focusing on eye makeup have been introduced so that you can enjoy makeup even in your daily life wearing a mask.


◆ 3 in 1 Eyebrow
An item that combines eyebrow mascara, pencil and tip. The pencil has a triangular core that makes it easy to draw thick and thin lines freely.


The colors are "01 Ash Brown" and "02 Camel Brown". The price is 1,250 yen (excluding tax, the same applies below).


◆ Liquid eyeliner
An eyeliner with a trendy color that allows you to create a clean face at once by just pulling it near your eyes. The result is a casual and strong eye area.


The colors are "01 Dark Navy", "02 Maron Brown", "03 Burgundy", "04 Violet" and "05 White". The price is 900 yen


◆ Color mascara A mini mascara that responds to the desire to use a few trendy colors! It develops color firmly and does not easily bleed, making the eyelashes stand out. A prescription that is gentle on the eyelashes that fall off with hot water.


The colors are "01 Burgundy", "02 Terracotta", "03 Glitter Brown", "04 Moss Green" and "05 Diamond". The price is 850 yen.