"Loft Best Cosmetics 2020" was announced, which was selected from the best-selling items of Loft in 2020 and the recommendations of buyers. Each item is available at loft stores and loft net stores nationwide.

A total of 9 categories and 28 categories, including the top 5 of the best cosmetics and next cosmetics of the year, are set, and a total of 100 items are lined up. This year, the lifestyle has changed drastically due to the corona sickness, and skin care items are ranked high due to problems such as dryness caused by masks.

Top 5 of the year

◆ 1st and 2nd place La Roche Posay UV Idea XL Protection Tone Up Rose / Protection Tone Up
Tone up UV base with hypoallergenic design. The new color rose is a color that is familiar to the skin and gives a natural impression. The price is 3,740 yen each (tax included, same below).


◆ 3rd place Bulk Homme The Face Wash
"Raw soap" that moisturizes and softens the skin while removing unnecessary sebum and dirt. The price is 2,200 yen.


◆ 4th place The Product Hair Wax
A balm that can be used for the whole body, made only from naturally derived ingredients. Perfect for moisturizing dry skin in a mask life. The price is 2,178 yen.


◆ 5th place N organic Moisture & Balancing Lotion
A lotion containing several kinds of organic ingredients. The pleasant scent of carefully selected essential oils is popular. The price is 4,180 yen.

Next Cosmetics Top 5

◆ 1st place Rika Frosch Rag Thomas Kit 02 Sunset Brick
Produced by fashion icon Yuka Furukawa. A multi-palette that includes 4-color eyeshadow, pressed powder that can be used for eyebrow and shading, and 2-color cheeks and highlights. The price is 3,278 yen.


◆ 2nd place CipiCipi Glitter Illumination Liner
Produced by popular YouTuber Fukurena-san. A tear bag maker that contains 4 types of glitter and pearl. The price is 1,540 yen.


◆ 3rd place & WOLF Threesome Designing Eye Color TD-002 Utopia
Compact size 3-color eye shadow palette. Contains moisturizing ingredients that adhere to the eyelids and keep makeup for a long time. The price is 2,420 yen.


◆ 4th place Citrana Shikari Pair Cream 50g (1.76oz)
A skin care cream containing Centella asiatica extract, a skin conditioning ingredient. Recommended as a measure against drying with a mask. The price is 4,950 yen.


◆ 5th place COZMIKI Touch Highlight
A highlight powder that brings out the luster and three-dimensional effect proposed by Mr. Kanoma, a pioneer of Chinese makeup. The price is 1,650 yen. Only available at some stores.