Kewpie will carry out "Easter Celebration Campaign 2021" from February. A total of 5,000 people will receive an item designed with the popular character "Minion".

A campaign associated with the holding of Universal Studios Japan's limited-time event "Universal Easter Celebration" (March 12, 2021 to June 27, 2021). A total of 5,000 people who have purchased and applied for Kewpie products will receive a "minion bag set" and "minion apron set" as gifts.


Applications can be accepted by attaching one barcode attached to the target product to the postcard and sending it to the "Easter Celebration Campaign 2021" section. The application period is from February 1st to April 30th (effective postmark on the day). The application start date varies depending on the store.

The target products and gift products are as follows.

■ Target products
Kewpie Mayonnaise (200g (7.05oz) or more), Kewpie Half, Kewpie Light Kewpie Zero Non-cholesterol, Kewpie Diffe Kewpie Amani Oil Mayonnaise, Kewpie Egg Care (No Eggs)
Kewpie Karashi Mayonnaise, Kewpie Smoked Mayonnaise Kewpie Dressing All Items, Bread Studio, Kewpie Eggs Let's Crush Kewpie Eggs Toro-Ri Half-ripe Eggs * Dressing products exclude stick type (8ml (0.27us fl oz) x 6)

■ Present prize・ Outing Easter: "Minion bag set" 2,500 people


A set of 3 original design bags that make going out with your family even more enjoyable. The tote bag is a size that can be used for overnight trips. The set includes a tote bag, a vertical tote bag (A4 size), and a sacoche.

・ Easter at home: 2,500 people in "Minion Apron Set"


A set of 3 original design aprons that make family cooking even more enjoyable. The apron for children has a rubber neck strap, and the length can be adjusted. The set includes an adult apron (salon type), an adult apron, and a children's apron.

The prize will be shipped in late May 2021. Shipping may be delayed due to various reasons. Details are posted on the Kewpie campaign website.

Minions and all related elements and indicia TM & (C) 2021 Universal Studios. All rights reserved. TM & (C) 2021 Sesame Workshop (C) 2021 Peanuts Worldwide LLC TM & (C) Universal Studios. All rights reserved. CR21-0042