The annual popular "Cosmetics Festival" will be held from March 8th at the loft. A lineup of 469 recommended items, including loft pre-sale items and loft limited items.

The theme this time is "Flowers Bloom". Colorful cosmetics will be developed with the desire to wear many colors and welcome spring with a bright feeling so that various flowers will bloom in the future.


・ Rom and Glitter Blossom Edition 2,750 yen
A loft limited edition that includes a 4-color eyeshadow palette "Better Than Eyes Glitter" (a color not yet released in Japan), a mini size of "Glasting Water Tint 04", and a mini hand mirror.


・ Fin keep & charge mist 1,408 yen each
Mist type make-up keep spray containing skin care ingredients. There are two types, a "balancing type" with a refreshing finish that suppresses stickiness, and a "moist type" that contains plenty of beauty moisturizing ingredients.


・ Love Liner Brown Nuance Collection Liquid Eyeliner 3 colors / Mascara 3 colors ¥ 1,760 each
With a clean color that doesn't look too tight, it gives a gentle impression to the eyes, which is important for mask makeup.


・ Heme eye color palette 1,980 yen
The popular cosmetics brand "heme" from Taiwan has landed for the first time in Japan. A limited number of rose peaches from the 6-color eyeshadow palette, which is a hot topic on SNS, and a loft pre-sale color are now available.


・ Fukarooa Crystal Mirror Tint 1,430 yen
From the Chinese cosmetics brand "Fukarua", an excellent tint lip that has both luster and moisturizing power has appeared. A gourd-shaped tip fits your lips. Recommended for mask makeup as it is not sticky and has good color retention. Scheduled to be sold sequentially from the middle of March.


・ Saborino Adult Plus Night Charge Full Mask LO21 1,760 yen
Contains CICA extract (Centella asiatica leaf / stem extract). Alcohol-menthol-free, gently cares for dry and dry skin.

Cosmetic Festival 2021SS

Holding period: March 8th to April 30th * Shibuya Loft, Ginza Loft, Cosmetic Loft Omotesando, Miyazaki Loft, Loft Net Store will be held in advance from March 5th.
Venue stores: Lofts and loft net stores nationwide Location: Shibuya Loft 1st floor Loft Market, Ginza Loft 2nd floor Beauty and health miscellaneous goods section Number of products: 15 types of limited items, 327 types of pre-sale, and 469 types in total