The premium damage care series "Ichikami THE PREMIUM" will be released on March 19th from the hair care brand "Ichikami". Handled at drug stores and supermarkets nationwide.

In addition to the hair quality of Japanese women, whose cuticle layer is easily peeled off and is vulnerable to external damage, we pay attention to the fact that in modern times, hair coloring and ironing are repeated, causing serious damage. The new series "Ichikami THE PREMIUM" has been developed to address the problems of modern people's hair, with an approach that can only be achieved by "Ichikami", which has cherished Japanese aesthetics.

Two lines, "Silky Smooth" that leads hair that is easily entangled to silky hair, and "Shiny Moist" that leads hair that is easily dry to shiny and moist hair. The lineup includes "fluffy foam shampoo" that can be washed easily with your fingers and "penetration type treatment" that quickly penetrates damaged hair. Both scents are "glossy double cherry blossom scents".


Intensive repair of damaged hair with "rice bran fermentation essence" and "carefully selected Japanese herb extract" using "rice bran" that has been handed down in Japan for a long time. Focusing on "fermentation", which reduces the molecular size of the ingredients and enriches the amino acids that make up the hair, "rice bran fermented liquid" (common to the series), "has seed fermented liquid" (silky smooth), and "sake lees extract" Contains (Shiny Moist). It penetrates into the hair and gives a moisturizing effect. In addition, the "heat repair coat component" seals the cuticle using the heat of the dryer.