A product in collaboration with the non-silicon hair care series "LUX LUMINIQUE" and Sanrio's popular characters will be released on March 29th. Limited quantity.

Lux Ruminiku is a non-silicone shampoo series for women who want to make their bath time luxurious in their busy lives. Two approaches, 100% natural essential oil formulation, damage repair and coating, prepare the cuticle of damaged hair and lead it to shining hair. Uses dual aroma that changes scent over time.

The second collaboration between Lux Ruminiku and Sanrio Characters was realized from the desire to "heal women's hair and heart more!". It is an original design only for Luminique, such as the character enjoying the bath and holding the characteristic bottle of Luminique.


"Lux Ruminiku Damage Repair" features "Pompompurin", which celebrated its 25th anniversary this year, and "Lux Ruminiku Happiness Bloom" features "My Melody," which is a trademark of cute hoods. This time, the white puppy man "Cinnamoroll" born on the clouds has joined the group and is designed as "Lux Luminique Botanical Pure".