From the cosmetics brand "Paradu", the interesting "Paradu Pure Veil Powder" is now available. It will be released on April 21st at Seven-Eleven (excluding some stores). The price is 1,100 yen (tax included).

Now that it has become commonplace to wear a mask, the parts that gave the face a gorgeous look are hidden by the mask, and the complexion on the face tends to be lost, giving a lonely impression. "Paradu Pure Veil Powder" was born from the idea of "I want to achieve a finish that gives a slight complexion while toning up the skin even with a mask on."

The fine powder is a faintly transparent cherry blossom color. The 0.03mm make-up coating "ultra-thin veil", which allows light to easily pass through, enhances the finish of the base make-up and the luster of the pearl. The pearls mixed in the powder receive plenty of light, and the polarized red pearls that receive the reflected light from the silver pearls emit a soft pink color. While camouflaging the rough and dull skin, it creates a beautiful glossy skin with a sense of transparency and complexion.


We have developed a unique technology that creates a gap between the foundation and the mask in order to deal with "makeup problems caused by masks". By reducing the contact area between the foundation and the mask, the mask is less likely to get dirty, and the breathability inside the mask is increased, preventing makeup from collapsing due to stuffiness.


Highly blended with "silica" that adsorbs sebum and sweat. By coating the powder with "silicone oil" that repels water, the durability of the base makeup is enhanced. Mineral oil-free, fragrance-free. Can be removed with soap (pure veil powder only).