From the customized watch brand "UNDONE", two collaboration watches with Fujiya's signature character "Peko-chan" are now available. It will be on sale from April 22nd. Limited to 200 pieces of each model, the price (tax included) is 39,600 yen each.

A collaboration watch created to commemorate the 70th anniversary of the release of Fujiya Milky. Manufactured by UNDONE JAPAN Co., Ltd. under a contract between Fujiya Co., Ltd., Sanrio Co., Ltd. and Kuinberu Co., Ltd.

The dial art is a memorial design created using the classic early Peko-chan art of the 1950s and 1970s. It is a classic texture with a vintage feel that is easy for adults to wear. The dial color is red and dark blue, and you can enjoy it as a pair watch for men and women.




A special art is printed on the back to commemorate the 70th anniversary of Milky's release. With a serial number, each order is hand-made by a professional watchmaker. Using the classic Peko-chan art reminiscent of the signboard at the time of release, it will be delivered in a special can box finished in a vintage character watch taste.

Product information

milky 70th anniversary limited model milky70's Peko Red
-Drive method: Quartz type-Case (material / width / thickness): 316L stainless steel / 40mm / 12.7mm
・ Movement: TMI VK64 (SEIKO Manufacturing (HK) Limited)
・ Time accuracy: Average monthly difference ± 20 seconds (at room temperature)
・ Windshield: K1 tempered glass ・ Strap (width / arm circumference): 20mm / 14-19cm
・ Waterproof performance: 30m / 3ATM (waterproof for daily life)
・ Case weight: 46g (1.62oz)
・ Manufacturer's warranty: 1 year ・ Accessories: Instruction manual / Warranty / Instruction manual / Limited BOX (can)

milky 70th anniversary limited model milky70's Peko Navy
-Drive method: Quartz type-Case (material / width / thickness): 316L stainless steel / 40mm / 12.7mm
・ Movement: TMI VK64 (SEIKO Manufacturing (HK) Limited)
・ Time accuracy: Average monthly difference ± 20 seconds (at room temperature)
・ Windshield: K1 tempered glass ・ Strap (width / arm circumference): 20mm / 14-19cm
・ Waterproof performance: 30m / 3ATM (waterproof for daily life)
・ Case weight: 46g (1.62oz)
・ Manufacturer's warranty: 1 year ・ Accessories: Instruction manual / Warranty / Instruction manual / Limited BOX (can)