"Lux Super Rich Shine Hello Kitty Pump Pair", a collaboration between the total beauty care brands "LUX" and "Hello Kitty", is now available. It will be on sale in limited quantities from June 21st. The price is open.

Lux Super Rich Shine Hello Kitty Pump Pair

This is the second collaboration between Hello Kitty and Super Rich Shine, which started in June 2020. Hello Kitty who enjoys bath time is newly drawn. A set of shampoo with a foam-inspired design and a conditioner with a cute ribbon design. A lineup of all 3 products (pump pair, shampoo refill, conditioner refill).


Following Hello Kitty's profile, "Height is 5 apples. Weight is 3 apples", both shampoo and conditioner have an apple scent (with fragrance). Hello Kitty-like products are studded everywhere, making it a cute product. In addition to the premium gold hyaluronic acid oil * (moisturizing ingredient) contained in the "Lux Super Rich Shine" series, hydrolyzed collagen (moisturizing ingredient) is blended to create a cohesive, moisturizing and shiny hair.

Also announced is the resale of Lux Ruminiku's Pompompurin, My Melody, and Cinnamoroll limited designs , which were released as limited products in March 2021. It will be rolled out from June 21st.

* Jojoba seed oil, hydroxypropyltrimonium hyaluronate, hydrolyzed hyaluronic acid