"Sugar with a story" that imitates sugar cutely is now available at Village Vanguard Online Store. The lineup includes designs such as cats and jigsaw puzzles. The price (tax included) is 357 yen each.

Story sugar

"Sugar with a story", which was launched at Village Vanguard online store, is a sugar that "creates a happy story", which was born from the long-established sugar dealer Komaya, which was founded in 1744. The lineup includes "Animal Cafe," "Honey Honey," "Fairy Heart," "Shizuku," "Cafe Time," "Jigsaw Puzzle," "Fossil," "Playing Cards," "Bread," and "Letter."






There used to be a culture in Japan where sugar in the shape of a sea bream was given to each other at the time of celebration, and "sugar with a story" was born from the desire to convey that culture again. On the sales page, you can search for your favorite design by category such as "sugar full of playfulness", "sugar that tickles enthusiasts", and "sugar of maiden".