At the loft, the popular annual "Cosmetic Festival 2021AW" will be held from September 4th to October 17th. Shibuya Loft, Ginza Loft, Cosmetic Loft Omotesando, Loft Net Store will be held in advance from August 24th.

Loft "Cosmetic Festival 2021AW"

In the fall and winter of 2021, there are many lineups of cosmetics that you can wear to enjoy the exquisite colors and textures, and items that beautifully finish parts such as bare skin, hair, and fingertips. Environmentally friendly cosmetics and genderless cosmetics that enhance the natural appeal are also available, and 592 types are available, including loft pre-sale products and loft limited products. * Items handled vary depending on the store.

Mama Butter KEITA MARUYAMA Design Hand Cream

A hand and nail cream that is moisturized while having a non-greasy finish. Elegant geranium & frankincense scent. 1,320 yen (tax included, same below).

Rinkoi KEITA MARUYAMA collaboration design set

A set of chamomile and lavender scented shampoo and treatment. Uses plant-derived plastic bottles. 3,080 yen. Scheduled to arrive sequentially from September 17th.

Henricia Glitter pedia eye palette 3 colors

Korean vegan cosmetics brand "Henricia". You can freely enjoy eye makeup that combines glitter of various sizes and textures. 3,135 yen.

The Product / Disney Design

A design limited to the popular hair care series that focuses on naturally derived ingredients. "Hair Wax / Mickey Mouse" will be released on September 10th for 2,178 yen. "Hair Wax Rose / Minnie Mouse" will be released on September 17, for 2,547 yen.

HUMIO

Gender-neutral cosmetics brand "HUMIO" produced by kemio debuts. BB cream (3,080 yen) and concealer (2,860 yen) that instantly cover skin problems such as adult acne. Released on September 4th.

SHEER'S Long Stay Film Cream Beige

A mascara that gives you a feeling of omission. The bright tone is a noteworthy color that cannot be overlooked this term. 1,650 yen.

heme pure teak color # 07 LIGHT APRICOT

From Taiwanese cosmetics brand "heme", 14 different colors of cheeks such as nude colors and nuance colors are available for the first time. 1,320 yen.

M ・ N ・ B ・ B Perfect Nail Coat

A nail coat that adds luster to your fingertips and allows you to enjoy coloring with each layer. 990 yen.