Kewpie's "Snoopy" mayonnaise in a bottle has a new design. Two designs, one for spring/summer and the other for fall/winter, will be released sequentially.

New design for the Kewpie Mayonnaise Snoopy (bottle)

Kewpie mayonnaise in a bottle has been sold continuously since 1925, when Kewpie produced and sold mayonnaise for the first time in Japan, and since 1995, in addition to the regular packaging, designs of widely popular characters have been adopted. Since 1995, in addition to the regular packaging, the company has adopted designs of widely popular characters, which are changed every two to three years.

The "Snoopy" mayonnaise in a bottle will go on sale in 2020, and this is the third year. The spring and summer designs will be shipped sequentially starting in February 2022. The fall and winter designs will be shipped sequentially from the fall of 2022.

Overview of the new design of the Kewpie Mayonnaise Snoopy (bottle)

Product name: Mayonnaise Snoopy (bottle)
Contents: 250g (8.82oz)
Reference retail price: Until February 28, 302 yen (tax excluded), 327 yen (tax included); after March 1, 320 yen (tax excluded), 346 yen (tax included)
Shelf life: 12 months
Shipping Period
Spring/Summer design: Shipment from February 2022
Autumn and winter designs: Shipment in order from autumn 2022

History of the Kewpie Bottled Mayonnaise Character

1995 - 1998 Peter Rabbit
1999 - 2000 Hello Kitty
2001-2003 Raymond Paine
2003-2005 Snoopy
2006 - 2007 Moomin
2008 - 2010 Peter Rabbit
2011 - 2012 Lisa and Gaspar
2014 - 2015 Penelope
2016 - 2017 Paddington Bear
2018 - 2019 Sesame Street
2020- Snoopy