Peter Rabbit Birthday Park" will be held for the first time in Japan at the Seibu Ikebukuro main store. The event will feature limited-edition products and brand collaborations. The event will run from March 11 to 28, 2022.

Seibu Ikebukuro 120th Anniversary of Publication Peter Rabbit Birthday Park

This project commemorates the 120th anniversary of the publication of "Peter Rabbit's Story," a picture book about a mischievous rabbit. Limited edition kitchen goods and bags will be available for the event. The lineup of environmentally friendly event-only products includes items made from recycled plastic and recycled cotton.




As a purchase gift, an "original greeting card (4 types in total)" will be given to those who purchase 3,000 yen or more (tax included) at the venue at one time. Limited to the first 100 purchasers each day. The first 100 customers to purchase 5,000 yen or more (including tax) will receive an "original drawstring" as a gift.


Receipts for purchase gifts cannot be combined and limited to one per person per day. The event will end when all items are gone.

The hours of operation may be subject to change to prevent the spread of the new coronavirus. Various events and services may be canceled or postponed, and products may be delayed, sales may be suspended, or prices may be changed. In addition, cooperation in staggered store visits is encouraged.

Seibu Ikebukuro 120th Publication Anniversary Peter Rabbit Birthday Park Outline

Dates: Friday, March 11 - Monday, March 28, 2022
Venue: Seibu Ikebukuro Annex, 2nd floor = Seibu Gallery
Admission: Free
Opening hours: 10:00 a.m. - 8:00 p.m.
The venue closes at 4:00 p.m. on the last day, Monday, March 28.

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