Ice Non Soft Fit Sumikko Gurashi" in limited quantities -- soft, non-freezing cold pillow with fluffy cover

Ice Non Soft Fit Sumikko Gurashi, a soft, non-freezing cooling pillow, will be available at drugstores, supermarkets, and home centers nationwide from March 10, 2012. The product will be available in limited quantities at an open MSRP.

Ice Non Soft Fit Sumikko Gurashi

Ice Non Soft Fit" is an ice-free gel-type cooling pillow that does not freeze even when cooled in a freezer and fits softly. The rounded shape with curves at the four corners and around the neck is adopted for a comfortable feel. It is said to be comfortable to sleep on. It is gentle to the touch and can be used by children.

The new product is a limited-quantity project featuring the "Sumikko Gurashi" design, a character popular among children and adults of all ages. The soft and fluffy pile fabric is soft to the touch and has a limited-edition cover with a cute Sumikko design. The body and packaging are also decorated with large Sumikko characters, creating a design that is both cute and comforting.

Ice Non Soft Fit Sumikko Gurashi" in limited quantities -- soft, non-freezing cold pillow with fluffy cover

Ice Non Soft Fit Sumikko Gurashi" in limited quantities -- soft, non-freezing cold pillow with fluffy cover

It is useful for sudden fever and sleeping on hot days when sleeping is uncomfortable, and the coldness lasts for 3 to 6 hours (duration varies depending on room temperature and operating environment). Can be used repeatedly. Contents: 1 piece.