LOFT COOL STYLE" is being held at LOFT stores nationwide and at LOFT net store until September 4. Here are some of the cool items that will help you stay cool and save electricity.



REDTAB Far-Infrared Carbonated Bath: Japanese Hakka Scent

Contains Hakka oil (a natural cooling ingredient). The six-tablet package is priced at 1,100 yen (tax included, same as below).

REDTAB Far-infrared carbonic acid bath, Japanese Hakka scent


Maison Frozen Bath

: Menthol-based bath salts with a lovely chocolate mint appearance. Two types in total, 230 g (for about 8 uses), 1,320 yen.

Sweet Maison Frozen Bath


IKEI is a medicated bath salt developed based on research into Beppu's "yunohana" (hot water flowers). A refreshing light mint scent, available only in summer. 60g (2.12oz), 242 yen. Quasi-drug.

Yuyaku Seika

Pore Nadeko Pore Hide and Seek Cotton

Spray this snow-like powder onto your palm and it will harden like a cold cotton ball. Recommended for use before summer makeup, etc. Scheduled to go on sale in late June. Price: 1,540 yen.

Pore Natsuko Pore Hide and Seek Cotton

My Kirei Diary Hawaiian Cool Mint M

ask A cool type with a tropical fragrance from the popular face mask series is now available only for summer. 734 yen.

My Clean Diary Hawaiian Cool Mint Mask

Skews Me Dry

Shower A spray-type dry shower for sticky hair, scalp, and body that does not require rinsing. Contains menthol (cooling agent). Available in Crystal Bouquet and Refresh Savon. Price: 1,430 yen.

Scuse Me Dry Shower

FERNANDA Fragrance Cool Gel Stick

: A roll-on type cologne that gives a cool feeling even at room temperature. Compact and easy to carry. Price: 1,540 yen.

FERNANDA Fragrance Cool Gel Stick

Glamorous Pats Cold Shape

Compression summer leggings with contact cooling sensation. UPF 30, UV protection rate of 97.1%. Available in M-L and L-LL sizes, priced at 4,381 yen.

Glamorous Pats Cold Shape

Friends Hill Kikkuri Cool Series

: Contact-cooling type loungewear and blanket. The clothes are one size fits all.

Friends Hill Cooling series

・ Keep cool T-shirt: ¥3,080
・ Keep cool half pants: ¥3,080
・ Keep cool one-piece: ¥3,850
・ Keep cool blanket (70cm×100cm): ¥2,200

Friends Hill Cooling series