FamilyMart has been selling a series of new products from its original "Convenience Wear" brand since June 21.

Convenience Wear

Convenience Wear was jointly developed with fashion designer Hiromichi Ochiai. Convenience Wear was developed in collaboration with fashion designer Hiromichi Ochiai under the concept of "good materials, good technology, and good design. The brand is a FamilyMart original brand that has been sold nationwide since March 2021 under the concept of "good materials, good technology, and good design.

New colors are now available for the popular items "Line Socks," "Imabari Towel Handkerchief," and "Imabari Face Towel. A new product, "Rain Poncho" will be released.

Line Socks

New colors incorporating trendy fluorescent colors with a focus on coloring and color schemes. The colors are fluorescent green and fluorescent orange. Sizes are 22cm-25cm and 25cm-28cm, priced at ¥429 (tax included), available on June 21.

Imabari Towel Handkerchief

Highly absorbent Imabari towel handkerchiefs for both men and women. A four-leaf clover pattern that brings happiness and a leopard pattern that is particular about size and dyeing are available. Priced at 539 yen, it will go on sale on June 28.

Imabari Face Towel

Imabari face towels with highly absorbent specifications. The popular navy reversible and the classic red block pattern are now available. Priced at 1,089 yen; on sale June 28.

Rain Poncho

A unique Convenience Wear item that adds fashion to the rain poncho. The back of the poncho is equipped with reflectors that reflect light for safety. The use of buttons in the Famima color is also a key point. The color is black and one size fits all. Price: 2,189 yen; on sale June 28.


May not be available at all stores.
All products are available in limited quantities.