SHIRO will launch the second product in its seasonal series, "Shirobaba Face Mist," on July 21, 120 mL, 4,840 yen (tax included).

Shirakaba Face Mist

The "Season Series" of skincare products was launched in 2021 in the hope that the power and attractiveness of freshly harvested ingredients can be felt more fully by immediately commercializing them in their fresh state. The second product in the series, following Holy Basil, is "Birch Face Mist" made from Hokkaido's white birch.

Birch trees endure the cold in the snow during the winter, and when the snow melts, they absorb nutrients from the soil at once in order to sprout. Glistening, clear sap overflows from the white birch, and young leaves are vigorously born from the branches from the shoots that have sprouted in anticipation of spring.


Shirakaba Face Mist" is based on the sap of the white birch tree, plus extracts of its young leaves. Every time it is applied, the moisture stays inside and tightens summer skin. It is light and silky, perfect for the damp and hot season.


A forest scent that makes you want to take a deep breath. You can feel the scent of leaves, soil, and wind passing through the trees as if you were strolling in nature.

Ingredients may precipitate. Please shake well before use.
If you have birch pollen allergy, please consult your doctor or conduct a patch test before use.

SHIRO Membership Program "FAST RESERVE (advance reservation for members)" will start on July 4. Reservations will start on July 7 at 10:00 a.m. at the SHIRO online store, and the product will go on sale on July 21 at the SHIRO online store (10:00 a.m.) and directly-managed stores nationwide.