Two types of "Deodorizing Power Natulief Reed Diffuser for Entrances and Living Rooms" will be released on August 1, 2012 by Est-O. They will be available at supermarkets, drugstores, and home centers nationwide. Refills will also go on sale at the same time.

Deodorizing Power Natulief Reed Diffuser for Entrances and Living Rooms

A stick-type interior aroma product with a carefully selected fragrance and design for users with a taste for the real thing. The name "Natulief" is a combination of Natural (=natural) and Relief (=relief), and is a new reed diffuser that enriches daily life.

Focusing on more natural fragrances, Natulief uses more than 99% petroleum solvent-free fragrances made only from essential plant oils and fragrances that have been analyzed and reproduced from the ingredients found in actual plants. The luxurious bottle blends well with interiors and creates a high-quality space.


The strength of the fragrance can be adjusted according to the number of paper sticks used, and when six sticks are used, the fragrance lasts approximately 2 to 3 months. The sticks are made of high-quality paper sticks. The aroma oil and paper sticks are refillable, and new fragrances can be enjoyed with optional "refill" sticks.

Two types of fragrances are available: "Lemongrass & Verbena," with cool citrus notes centering on lemongrass and verbena, and "White Lily & Bergamot," with deep, high-quality floral notes centering on white lily and bergamot. Refills are also available in each of these fragrances.


Environmentally friendly materials are used, with the paper stick made of more than 50% recycled paper and the cushioning material inside the package made of 100% recycled paper. The label stickers are also made of paper instead of plastic.

The product is available in body and refill quantities of 80 mL each, priced at around 1,518 yen for the body and around 877 yen for the refill, including tax.