As a Halloween project for Estee's deodorizing air freshener "Deodorizing Power for Entrance and Living Room," "Deodorizing Power for Toilet," and "Deodorizing Power Toilet Spray" are now on sale at supermarkets, drug stores, home centers, and other retailers. The estimated price is around 385 yen each (tax included).
Since 2006, Estee has been releasing Halloween products, which have been popular every year as seasonal and limited-quantity products. This year's theme is "Happy Halloween at home! The design and fragrance are designed so that people can enjoy the excitement of Halloween cooking, decorating, and dressing up in costumes in their living rooms and bathrooms, especially now that people are spending more time at home. The pop and fruity fruit candy scent is reminiscent of Halloween candy.
The packaging depicts a scene of a jack-o'-lantern, a black cat, and a ghost, all of which are Halloween royalty, merrily jostling each other. The illustration has a warm yet stylish touch, like the cover of an overseas picture book, so that it can be enjoyed as a Halloween decoration.
There are three types of label designs for the "Deodorizing Power for Entrances and Living Rooms" and "Deodorizing Power for Toilet Spray," respectively. The Deodorizing Power Toilet Spray lineup includes three types of sticker designs.