As a Halloween project for Estee's deodorizing air freshener "Deodorizing Power for Entrance and Living Room," "Deodorizing Power for Toilet," and "Deodorizing Power Toilet Spray" are now on sale at supermarkets, drug stores, home centers, and other retailers. The estimated price is around 385 yen each (tax included).

Since 2006, Estee has been releasing Halloween products, which have been popular every year as seasonal and limited-quantity products. This year's theme is "Happy Halloween at home! The design and fragrance are designed so that people can enjoy the excitement of Halloween cooking, decorating, and dressing up in costumes in their living rooms and bathrooms, especially now that people are spending more time at home. The pop and fruity fruit candy scent is reminiscent of Halloween candy.


The packaging depicts a scene of a jack-o'-lantern, a black cat, and a ghost, all of which are Halloween royalty, merrily jostling each other. The illustration has a warm yet stylish touch, like the cover of an overseas picture book, so that it can be enjoyed as a Halloween decoration.

There are three types of label designs for the "Deodorizing Power for Entrances and Living Rooms" and "Deodorizing Power for Toilet Spray," respectively. The Deodorizing Power Toilet Spray lineup includes three types of sticker designs.

Deodorizing Power for Entrance and Living Room

Deodorizing Power for Toilet

The nano-powder (a deodorant with nano-level pores that adsorb bad odors) blended into the filter paper quickly and powerfully adsorbs and deodorizes bad odors. This deodorizing air freshener spreads a pleasant fragrance in a well-deodorized space. Both products are 400 mL in volume; the effectiveness and strength of the fragrance can be adjusted and lasts approximately 2 to 3 months (depending on usage conditions).

Deodorizing Power Toilet Spray

A spray-type deodorizing air freshener for toilets with a 3D wide-angle jet spray that instantly spreads efficacy. The 330mL bottle can be used for approximately 1 to 1.5 months by spraying 2-3 times a day. The sticker design on the top of the unit, "Instant Clean! sticker design on the top of the unit comes in three types: jack-o'-lantern, ghost, and black cat illustrations.