SHIRO will release a limited edition "White" series fragrance on October 13. Many people have been asking for a re-release of this series, and it will be available again this year in limited quantities.

White" series

The "White" series is based on the image of the fragrance of holding a handful of lovely and pure white flowers such as white lily, lily of the valley, jasmine, etc. The main floral fragrance is combined with the "White" series' "White" series' "White" fragrance. The main floral fragrance is complemented by the refreshing fruity notes of white tea citrus and apple to enhance the sense of transparency and cleanliness.

White Eau de Parfum

White Lily, lily of the valley, jasmine, and other white flowers are the purest of SHIRO's perfumes. The fragrance can be applied to the neck, arms, and other parts of the body, allowing the fragrance to change according to the part of the body to which it is applied. The fragrance lasts approximately 5 to 6 hours. 40 mL, 4,054 yen (tax included, same as below).

White Fragrance Diffuser Liquid

Fragrance diffuser refill liquid (with 10 sticks) in a container made from 100% recycled plastic. One bottle is enough for two glass bases of the special container (about 3 months).


Refill with Fragrance Diffuser Glass Base (sold separately) (4,180 yen). Fragrance diffuser sticks (10 sticks) (sold separately) are also available (770 yen).

White Hair Balm

The first hair balm in the limited-edition fragrance series. Formulated with olive oil, it moisturizes hair that is prone to dryness and makes it manageable. It can be used to create a wet look or to add natural movement to the ends of the hair, allowing you to freely enjoy setting your hair according to your mood of the day. The balm left on your hands after hair setting can be used as it is for moisturizing your hands and elbows. The fragrance lasts about 2 hours. 40 g, 3,410 yen.


The SHIRO Membership Program "FAST RESERVE (advance reservations for members)" will begin on September 26, reservations will begin on September 29 at the SHIRO online store (10:00 a.m.) and at SHIRO directly-managed stores nationwide, and on October 13 at the SHIRO online store (10:00 a.m.) and SHIRO online store (10:00 a.m.) and at SHIRO directly-managed stores nationwide on October 13.