As part of the 50th anniversary project, DAISO stores nationwide will release on November 4 an original "47 Prefectures Tote Bag" featuring designs of the charms of each of the 47 prefectures. The price is 110 yen (tax included). The quantity is limited and will end as soon as they are gone.
47 Prefectures Tote BagDaiso Sangyo was founded in Hiroshima in 1972. As of the end of February 2022, the company operates 3,790 DAISO stores in 47 prefectures. This year's project was based on the concept of "making people love their hometowns more" and the idea of expressing gratitude to the people of each region of Japan by creating tote bags with the number one and only one attractions of each prefecture in the design.
A total of 47 different tote bags, illustrated with regional trivia, are available exclusively at DAISO stores in each prefecture. The tote bags are 32 x 32 cm (not including the handles) and can hold A4-size items. They are also environmentally friendly, with approximately 60% of the raw materials used recycled fiber (30% polyester, 15% cotton, and 11% rayon).
The illustrator is Yutampo Shirane, whose simple, pop illustrations are a special feature of the product. Illustrations for each prefecture will be released in turn on a special 50th anniversary Instagram starting September 29.