First renewal of Naturier Adlay Lotion.

Naturier Adlay Lotion


"Naturier Adlay Lotion" will be renewed for the first time on its 20th anniversary and will go on sale on Wednesday, November 30. The estimated price is 748 yen (tax included).

Nature Nature Astragalus


The idea was that a rich supply of moisture is effective in nurturing healthy skin, and the "Nature Astragalus Lotion" was developed with a focus on penetration power to soak into the skin rapidly, a refreshing feel without stickiness even after repeated use, and a size that can be used sparingly. 20 years later, the product is now in its 20th year. As a long-time hit product, it has shipped more than 64 million units (*1), been No. 1 in sales for seven consecutive years (*2), and has won 220 Best Cosmetics awards (*3).

1 Total number of units shipped from February 2002 to the end of June 2022
*2 Intage SRI Self Lotion Market May 2015 - April 2022 Unit share by item
*3 Total number of best cosmetics awards from magazines and web media from December 2014 to August 2022

Over the past 20 years, external factors surrounding skin environment and lifestyle changes have led to an increase in the number of people suffering from dryness, and the wearing of corona disaster masks has led to skin conditions that make dryness increasingly serious. Therefore, Naturier decided to renew the product for the 20th year in order to achieve improved moisturizing ability.

The amount of wheatgrass extract, a natural moisturizing ingredient, has been increased by 20% from the previous product. The extraction method of the extract was changed from ethanol to BG (moisturizing ingredient) extraction, which also enriched amino acids. The number of amino acid types has increased to 19, and the concentration has quadrupled (compared to ethanol-extracted Astragalus membranaceus extract).

Naturier Adlay Lotion

By subtly adjusting the amount of the base formula, the moisturizing power has been increased while maintaining a refreshing feel. The formula is fresh and has excellent permeability, so the more it is layered, the more it blends into the skin and fills the stratum corneum with moisture.

The new alcohol-free formula is more comfortable to use than ever before. Fragrance-free, colorant-free, hypoallergenic, alcohol-free, oil-free, surfactant-free, and non-comedogenic tested. Not all people are free from acne (comedo).

The 500ml (16.91us fl oz) size can be used generously for the face and body. The cap has been redesigned with a one-touch cap for easier use.

Naturier Adlay Lotion

Sold at drugstores, large supermarkets, and variety stores nationwide (excluding some stores).