SHIRO Limited Fragrance "Sakura 219" Series

SHIRO will release its limited-edition "Sakura 219" series fragrance on January 5, 2023. The lineup includes body mist, hand cream, and fabric softener.

Sakura 219

Series

The popular annual fragrance "Sakura 219" is now available in limited quantities; after its first appearance in spring 2012, it has been sold as a limited edition fragrance every new year since 2018. The fresh fragrance with a hint of sweetness is reminiscent of lightly colored sakura petals.


More floral than white tea and fresher than kumquats, Sakura 219 is a well-balanced fragrance that is roughly in the center of SHIRO's fragrance series.


The fragrance was inspired by an encounter with a student preparing for an entrance exam, and was created after 219 trials, with the wish that "sakura (cherry blossoms) will bloom" in support of SHIRO.

The color of the letters printed on the product is a soft, deep, and elegant "Choshun-iro," which means "always in spring. This color, which is reminiscent of spring, is exclusive to Sakura 219 among SHIRO's products.

Due to regulations of the International Cosmetic Fragrance Association, some of the fragrances used in this product have been changed. The fragrance has been improved so that the softly spreading fruity floral fragrance lasts longer.

The restrictions on the use of Lilyal, the fragrance used in Sakura 219, have been changed due to regulations issued by the International Perfumery and Cosmetic Association. Lilyal has been reported as a possible allergen, but SHIRO has not received any case reports of health problems caused by this fragrance in its products.

Sakura 219 Body

Mist A body mist that moisturizes the body with freshness. Containing distilled water of yuzu, it leaves skin smooth with each spray.


It is recommended to use it on the neck and wrists like a perfume, or on the neck before wrapping a scarf around it. 100mL, 1,980 yen (tax included).

Sakura 219 Hand Cream

Contains skin-friendly oils such as jojoba oil and shea butter, as well as aloe. It leaves hands smooth and moisturized. Conveniently packaged in a tube for easy carrying.


Recommended to use before putting on gloves or going to bed during the cold season. 45g (1.59oz), 1,650 yen (tax included).

Sakura 219 Fabric Softener

: Plant-derived softening ingredients soften fabric products that come in contact with bare skin and keep them absorbent. A pleasant fragrance wafts from clothes and towels. Smoothes the surface of fabrics, making them less prone to static electricity, dust, pollen, and other particles.


One bottle is enough for about 20 times. For 40L of water or 3-4kg of laundry, add 25mL (1.5 caps) during rinsing. 500mL, 2,750 yen (tax included).

Washing machine can be used for both vertical and drum-type washing machines.
The automatic washing machine feeder can basically be used, but separation or clumping may occur if left unattended for a long period of time. The amount of fragrance will vary depending on the amount of detergent added, so please adjust the fragrance to your liking.

SHIRO Membership Program "FAST RESERVE (advance reservation for members)" will start on December 19, and reservation will start on December 22 at SHIRO online store (10:00 a.m.) and SHIRO directly-managed stores nationwide. SHIRO online store (10:00) and at SHIRO directly-managed stores nationwide on January 5, 2023.