Takarajimasya

Launches One

Third

Beauty BB Creams

Takarajimasya (headquartered in Chiyoda-ku, Tokyo; Makoto Sekikawa, President & CEO), a leading fashion magazine seller, will launch two BB creams from its original brand "One Third Beauty" on its own mail order website, Takarajimasya Channel. The launch date is May 28, 2024.

More beautiful than bare skin in one

step" is the theme of these BB creams, which can complete everything from skincare to base makeup in a single step. It is available in two colors, Standard Nudie and Pure Sakura, each with a bergamot and geranium fragrance. The long-lasting hydration and skin-friendly non-chemical formula with SPF40 PA+++ also protects against UV rays, which is a concern this season.

Attractive

features

This BB cream has the following attractive features:

Contains naturally derived moisturizing and beauty ingredients to provide long-lasting moisture. The natural formula allows for makeup to be removed with just soap, reducing make-up removal time. SPF40 PA+++ UV protection provides excellent UV protection. Water-proof formula keeps the skin looking fresh even when wet with sweat or water. Contains pearlescent pigments for natural coverage and translucent, glowing skin. The non-chemical formula is skin-friendly and contains no ingredients (including parabens), no mineral oil, no petroleum-based synthetic surfactants, no UV absorbers, no animal-derived ingredients, no carbon black, and is alcohol-free. Relaxing and pleasant fragrance derived from nature.

Product Details

Sales Site: Takarajima Channel

Product Name: One Third Beauty Premium Skin Care BB Cream

Color: Standard Nudie/Pure Sakura

Price: 3,740 yen each (tax included) *Free shipping

Content: 30g (1.06oz)

About One

Third Beauty One Third Beauty is a brand that provides a "three-minute" skincare line for people who lead busy lives. One Third Beauty is Takarajimasya's beauty and lifestyle brand developed to help people with busy lives live beautiful and healthy lives in one-third the time and effort. The brand's first product is a premium skincare BB cream, and we hope you will keep an eye out for this new brand that makes it easy to achieve comfort and beauty.