
NEXCO East Japan and NEXCELIA East Japan to Hold Summer Vacation Limited "Happidanbuy Highway Stamp Rally"
Event Overview
NEXCO East Japan (Chiyoda-ku, Tokyo) and NEXCELIA East Japan (Minato-ku, Tokyo) will hold a summer vacation limited digital stamp rally featuring popular Sanrio characters at applicable service areas (SA) and parking areas (PA) within NEXCO East Japan from July 1, 2011. (Chiyoda-ku, Tokyo) and NEXCELIA East Japan Co. Participants will collect digital stamps and the first 20,000 visitors will receive original goods. In addition, 150 people will be selected by drawing to win luxury prizes.Detailed period and location
The stamp rally will be held from July 1 to August 31 at 89 SA/PAs in NEXCO East Japan's service area. Participants can scan the 2D barcodes on the posters posted at the SAs/PAs with their smartphones to collect 6 different stamps of "Happidanbuy".If three
stamps
are collected, the first 20,000 visitors will receive a compact fan with an original design; if four stamps are collected, 100 visitors will be selected by drawing to win a glass wireless speaker. If all 6 types are completed, 50 people will win a set of 6 ball chain mascots.In
conjunction
with the stamp rally, a shopping campaign in which an original sticker will be presented with every purchase of 3,000 yen or more including tax starting July 16, and an event in which visitors can meet "Hapidanbuy" will be held on July 21. There will also be a campaign to win "Hapidanbuy" goods by following and reposting on official SNS accounts.In
summary,
NEXCO East Japan Group has been conducting a wide variety of promotions to provide fun summer memories to customers visiting SA/PAs. We hope you will take this opportunity to fully enjoy driving at SA/PAs through the stamp rally.
