Ichikami's new line "Damage Repair & Color Care"

Ichikami's new line "Damage Repair & Color Care"

"Ichikami", a preventative hair care brand that uses the power of Japanese herbs to repair and prevent damage, will release a new line of "Damage Repair & Color Care" shampoo, conditioner, and treatment for those who dye their hair, which will keep your hair beautiful. The price is open.

Damage repair and color care

Ichikami has focused on hair damage caused by hair coloring, which is used by approximately 70% of people in their 20s to 40s. In response to the concerns of those who dye their hair, such as "creaky hair," Ichikami has developed a new line of products to treat damage caused by hair coloring, called "Damage Repair & Color Care."

The cause of "creaky hair" is the accumulation of damage to the cuticle caused by repeated coloring. When coloring, the cuticle is opened to dye the hair, so repeated coloring weakens the cuticle and makes the hair more susceptible to damage from inside.

Ichikami's new line "Damage Repair & Color Care"

Ichikami contains "Pure Japanese Herbal Premium Extract" to repair damage inside thin hair and prevent breakage. Contains "Lipidure & Veil Ingredients" that contain "Lipidure" that has twice the moisturizing effect of hyaluronic acid, coating and sealing the cuticle with moisture. Formulated to inhibit color fading and reduce friction when hair is wet to prevent damage from progressing and protect beautiful hair color.

Ichikami's new line "Damage Repair & Color Care"

The scent is "sophisticated lemon blossom and pure cherry blossom." The packaging is based on gold and deep indigo, symbolizing Ichikami's special damage care line.

Ichikami's new line "Damage Repair & Color Care"

For hair that is prone to split ends and breakage, we recommend using a treatment that is easy to apply and tap into your hair. It has a rich yet smooth texture that penetrates and repairs your hair all the way to the ends.

Ichikami's new line "Damage Repair & Color Care"

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