Launch of New Hair Care Line "ReFa MILK PROTEIN"

MTG will launch three products from the ReFa brand: "ReFa MILK PROTEIN SHAMPOO," "ReFa MILK PROTEIN TREATMENT," and "ReFa MILK PROTEIN OUTBATH TREATMENT. The products will be launched on August 30, 2024.

Beauty Brand ReFa Launches New Lines

MTG (Headquarters: Nagoya City, Aichi Prefecture; President: Takeshi Matsushita) announces the launch of three new products from its beauty brand ReFa: "ReFa MILK PROTEIN SHAMPOO," "ReFa MILK PROTEIN TREATMENT," and "ReFa MILK PROTEIN OUTBATH TREATMENT". These products are scheduled to go on sale sequentially on August 30 at LOFT and MTG online stores nationwide, some beauty salons, and others.

Pre-order sales will also begin

. From July 11 to August 29, "ReFa MILK PROTEIN SHAMPOO & TREATMENT SET" and "ReFa MILK PROTEIN SHAMPOO & TREATMENT & OUTBATH TREATMENT SET" will also be available for pre-order.

ReFa is a

new product

that focuses on hair proteins. When it comes to hair care, attention tends to focus on moisturizing (moisture care), but in fact, many of the components that are lost due to daily hair damage are proteins. Therefore, the ReFa MILK PROTEIN hair care line contains natural milk-derived protein and White Smooth Complex. This provides plenty of protein and makes hair smooth, manageable, and manageable.

Product Lineup

ReFa MILK PROTEIN SHAMPOO

This shampoo replenishes protein to hair with a rich milk lather. It smoothly cleanses even damaged and tangled hair, avoiding friction damage. The price is 1,980 yen (including tax) for 500mL and 1,480 yen (including tax) for a refill of 430mL.

ReFa MILK PROTEIN TREATMENT

This treatment repairs hair internally and also provides firm three-dimensional repair to the hair surface. The price is 1,980 yen (including tax) for 500g (17.64oz), and 1,480 yen (including tax) for a 430g (15.17oz) refill.

ReFa MILK PROTEIN OUTBATH TREATMENT

This out-bath treatment easily unravels and integrates with hair from the moment it touches it, bringing beautiful luster to hair. The price is 1,980 yen (tax included) for 100g (3.53oz).

As a beauty brand that proposes new beauty habits that transcend existing boundaries, ReFa will continue to offer beauty pleasure that transcends time, place, and even gender.