25% of respondents use "SNS" as a reference when selecting shampoo - Results of FANCLU survey

FANCLU,

operator of Japan's largest hands-on information site "FANCLU", conducted a survey of 1,024 of its members regarding their shampoo selection.

According to the survey results, "SNS" was the top information source for

shampoo selection

at 25%, followed by "websites" at 17%, and "recommendations and word of mouth from acquaintances" at 16%.

Effectiveness on hair and scalp problems

"

was the most important factor when choosing a shampoo at 36%, followed by "Finish" at 26%.

Reasons for want

ing to change shampoos 29% of respondents wanted to change their current shampoo. The most common reason given for wanting to change shampoos was "no effect on my problems" at 56%, followed by "hair condition is not good after washing" at 40%.

Survey Summary

Of the 1.4 million users registered with Fancl nationwide, 1,024 (206 men and 818 women) responded to this Internet survey. The survey item was an awareness survey about shampoo, consisting of a total of 24 questions. The survey was disaggregated by age, occupation, and region of residence.