Newly Launched #Blue Shampoo for Dark Hair

T-Garden (Headquarters: Shibuya-ku, Tokyo; President: Shinya Yamamoto) will launch "Blue Gloss Shampoo & Treatment" from its RASICAl line.

A total of 170,000 units have been sold! The

dark hair color (dark color), which beautifully accentuates our unique Japanese skin tone and facial features, has become increasingly popular due in part to the recent Korean boom. In fact, the number of people choosing dark hair color at beauty salons has increased 2.3 times compared to 3 years ago. However, it has been found that dark hair color dyed at beauty salons tends to cause problems over time, such as "reddening," "losing luster and giving a heavy impression," and "hair ends spreading and looking too voluminous.

The new product "RASICA Blue Gloss

Shampoo

& Treatment" has the following features, focusing on the reddish fading of dark hair color caused by the unique pigment structure of Japanese hair.

Blue Charge System:

The redness that causes dark hair to look dirty is counteracted by adding a thick layer of "blue pigment" to the hair to maintain the freshly dyed color and add a translucent feeling to the hair.

Smooth and shiny hair with gloss coating formula

RASICA's original gloss coating formula has evolved into a form that repairs not only the hair surface but also the inside of the hair. It takes care of damaged cuticles from the inside and outside to achieve a beautiful luster that looks great on dark hair. Also, because it contains heat repair ingredients, the coating effect is improved by applying heat, such as from a hair dryer, allowing you to enjoy a change in texture and luster the moment you dry your hair.

Salon prescription care for color-damaged hair provides intensive repair from the core.

The formula selectively repairs damaged areas created by repeated coloring. Carefully selected beauty ingredients such as raw keratin, protein, amino acids, and ceramide penetrate into damaged hair to leave each strand of dry hair moist, moisturized, and smooth.

Fragrance and Pricing Information

This product, which features a plum berry musk fragrance, will be available in the following lineups

Rasika Blue Gloss Shampoo: MSRP 2,200 (incl. tax) Rasika Blue Gloss Treatment 01 and 02: MSRP 2,200 (incl. tax)

Release date and sales channels

Pre-orders will begin at Rakuten and general sales will begin at each mall. The products will be sold at affiliated salons and EC malls, and will also be available on Amazon, Rakuten, ZOZOTOWN, and the official Luvlit mail order site.

Product Concept and Background

RASICA was born in 2019 as a transparent color care shampoo and will be fully renewed in 2024 as a color shampoo exclusively for dark hair. As a brand that pursues beautiful dark hair, RASICA proposes items that enable everyone who loves dark hair color to maintain beautiful color and hair quality as if they were back at the salon 365 days a year.