Sapporo Lion 125th Anniversary Event to Commemorate Beer, Limited-Time Only Original Menu to Go with Beer to be Available from August 16, 2012 Image 1

Sapporo Lion

to Commemorate

125th

Anniversary

with

Limited-Time Sale of "This is a

dish that goes well

with

beer

"

Menu to Commemorate 125th Anniversary Sapporo Lion will sell a limited-time menu themed "This is a dish that goes well with beer" from August 16 to September 13, 2024 at all Sapporo Lion chain stores nationwide. The menu will be sold at all Sapporo Lion chain stores nationwide from August 16 to September 13, 2024.

Sapporo Lion

celebrates its 125th anniversary with gratitude

Sapporo Lion was founded on August 4, 1899, and has a history spanning more than a century. To mark its 125th anniversary, the company is holding the "Summer Festival with a Smile" at all Sapporo Lion chains nationwide. This event will feature "WITH BEER FOOD FES," offering original menu items that go great with beer for a flat fee of 1,250 yen (tax included).

Original menus with a selection of dishes that go well with beer

Some of the original menus devised by restaurants across the country are introduced below.

Beer hall brochette with melted cheese sauce (Lion Ginza 5-chome Store) Carpaccio of tuna and seared salmon (Store: Ginza Lion Haneda Market Place Store) Chicken stewed in tomato sauce and German potato pie (Store: YEBISU BAR Kyoto Yodobashi Store)

Wagyu beef minced patties with scotch egg Cooper's style (Store: Gastropub Cooper's Marunouchi 2-chome Store) The "Summer Festival of Smiles" is also running a campaign using the official "Club LION App" and Instagram. Newly registered users will receive 500 points and other special offers. In addition, a campaign to win prizes will be held on Instagram by posting photos of toasts taken at the restaurants.

Sapporo Lion'

s Founding History

Sapporo Lion opened its doors on August 4, 1899 as Ebisu Beer Hall, the first beer hall in Japan. It was established as a modern two-story building at Ginza-Shinbashi-gai (present Ginza 8-chome) at the time and was extremely prosperous, with the average number of customers reaching 800 per day.



Sapporo Lion 125th anniversary event, limited time offer of original menus to go with beer, on sale from August 16, Image 2

Sapporo Lion 125th anniversary event, limited time offer of original menus to go with beer, available from August 16, 2012 Image 3