Qurap

Launches New Product "Intensive Luster Film Wrapping Hair Mask" from Qurap

The luster film wrapping shampoo "Qurap" developed by I-ne Co. Product Features

The

product features

a "concentrated shine film wrapping formula" that repairs color- and bleach-damaged hair to its core. Contains propylene diammonium dimaleate, a repair ingredient, for color retention. It also contains penetrating keratin and vitamin C derivatives, making hair supple and smooth with each use.

Highly immediate results

The thick, concentrated texture allows you to feel damage repair in as little as 30 seconds. Can be used daily if you are concerned about hair damage.

Fragrance and Design

Blooming fragrance containing natural essential oils spreads, evoking the image of flowers and fruits wet with morning dew. The package design also expresses "luster film wrapping" and features a purple gradation reminiscent of the dense repair effect.

Product Overview

"Qurap Wrapping Serum Hair Mask" weighs 180g (6.35oz) and costs 1,760 yen (tax included). A trial set that includes a shampoo and treatment will also be available.

Release Date and How to Purchase

"Concentrated Luster Film Wrapping Hair Mask" will be available at the official online store and EC Mall from September 4, at LOFT and PLAZA from September 8, and at variety stores and drugstores nationwide from October 1. Trial sets will be available at variety stores and drugstores nationwide from October 1.

Sustainability Initiatives

Qurap uses environmentally friendly biomass PET for its packaging. This contributes to the achievement of SDG Goal 12 "Responsibility to Create, Responsibility to Produce" and Goal 13 "Concrete measures to combat climate change.

SNS Campaign

"Qurap Wrapping Serum Hair Mask Trial Campaign" will be conducted and 1,000 people will receive a set of two sample potions during the application period.