LUSH

's Charity Program Since 2007 Reaches 100 Million Pounds

LUSH, the UK-based natural cosmetics brand, has reached 100 million pounds (approximately 20 billion yen) in donations worldwide through its charity program since 2007.

Overview of LUSH's Charity Program

LUSH has been working with many customers to support grassroots organizations and activists around the world. To date, LUSH has donated to more than 19,000 projects, and in fiscal year 2023, LUSH donated less than 1% of its total sales to social issues such as the environment, human rights, and animal rights.

Major Charity Products and Prizes

LUSH's charity activities have been conducted in the form of donating all sales (excluding consumption tax) of standard charity products such as "Charity Pot" and "Sunflower Soap" and campaign-only charity products. In addition, special prizes such as "Lush Prize" and "Lush Spring Prize" have been established.

History of Campaign Limited Edition Charity Products

Beginning with the Guantanamo Garden Bath Bomb launched in early 2008, LUSH has continued to launch approximately 50 different Campaign Limited Edition Charity Products. In doing so, LUSH has also raised awareness of issues that are not well known to the public.

History and Achievements of "

Charity Pot" Launched in 2007, "Charity Pot" was designed to donate small grants to grassroots organizations and activists. The product has made the most significant contribution of any of Rush's charity programs, realizing donations of 75 million pounds for more than 17,000 projects. However, sales of the "Charity Pot" will end in September 2024.

Future Prospects for Charity Programs

LUSH plans to continue the "Lush Prize" and "Lush Spring Prize" in the future, while also planning to sell new charity products. One example is the "Summer Feeling Slice Soap" currently on sale. This product will be donated to mental health support for children in Gaza and the West Bank. In addition, a new "Keystone Charity Product (tentative name)" will be announced soon.

Purpose of

Keystone Charity Products "Keystone Charity Products" will be sold for projects with two or more purposes, such as protecting endangered wildlife or developing solutions focused on humanity.

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