Yojiya to Launch New In-Bath Items from Popular Fragrance Series

Yojiya Group will simultaneously launch shampoo, hair conditioner, and body soap from the "Hana Honoka" and "Yuzutsuya" series on October 4, 2024.

The

YOJIYA fragrance series is characterized by a subtle fragrance that blends into everyday life. The "Mayumogomori," "Hanahonoka," and "Yumotsuya" series, which include skin care items and fragrances, are especially popular. In addition to the "Mayugomori" series, the "Hanahonoka" and "Yuzutsuya" series also offer new in-bath items.

Hanahonoka"

series

"Hanahonoka" has a fruity floral fragrance blended with peach, rose, musk, etc., and features a design based on red and pink tones. The series is especially popular among women.

Yutsu Yaya

" series

"Yutsu Yaya" is characterized by its fresh and slightly bitter yuzu scent, and is used by both men and women. It is popular as a refreshing fragrance.

Background of Product Development

The "Hana Honoka" and "Yumonoya" series shampoos, hair conditioners, and body soaps were developed in response to customer requests for more fragrance options as one of Yojiya's three major standard fragrance series. All series commonly contain sericin, a natural moisturizing ingredient found in cocoons, the raw material of silk, to protect skin and hair from dryness.

All products contain sericin, which is highly moisturizing and easily absorbed into the skin, creating a protective film to keep the skin moist. They can also be used together with "YOJIYA OTOMO" for convenient storage in the bathroom.

Product Outline

【Shampoo】
2,750 yen each (including tax) / 400mL
Refill 2,090 yen each (including tax) / 350mL

【Hair conditioner】
2,200 yen each (including tax) / 250g (8.82oz)

【Body soap】
2,640 yen each (including tax) / 400mL
Refill 1,980 yen each (including tax) / 350mL

List of stores carrying the product

Gion main store, Sagano Arashiyama store, Kiyomizu store, Kiyomizu Sanneizaka store, Kinkakuji store, Daimaru Kyoto store, JR Kyoto Isetan store, Sapporo Stellar Place store, Kitasenju Marui store, Luxe Aire satellite store, Haneda Airport Terminal 1 store, Haneda Airport Terminal 2 store, online store