Francfranc Online Store to Introduce "atone" Postpaid Payment System - to be Launched in October 2023 to Improve the Buying Experience for Younger Customers] Image 1

Net Protections Introduces "atone" Postpaid Payment Service to Francfranc Online Store

Net Protections has begun offering its "atone" postpaid payment service to Francfranc's online store.

Francfranc's online store was considering the introduction of "atone", a deferred payment service, in order to improve the customer's purchasing experience and to attract new customers. The company decided to introduce "atone" because it would contribute to the acquisition of new customers through its membership base of over 7 million members and "atone shops" with over 12 million PVs.

Hitomi Shingu, manager of Francfranc,

commented

, "We are a brand supported by customers of all ages, so we were looking for a way to meet the needs of younger customers who have limited payment options. We decided to introduce 'atone' because it is an easy payment method that does not require credit card registration or membership registration, and we believe it is a service that matches our target demographic. We also expect to attract new customers through the "atone" membership base.

About

"atone

"

"atone" is a deferred payment service that can be used for mail-order and brick-and-mortar stores. Buyers can pay for their purchases after they have made them, and there is no need to register bank account or credit card information, making the service available immediately. On the other hand, businesses introducing this service can prevent "basket drop," where buyers leave the store just before the transaction is completed, leading to a reduction in sales loss. In actual stores, this system can promote cashless shopping by not losing customers who do not use credit cards, even if they have them. A point program has also been introduced, contributing to the acquisition of new customers, increase of repeat customers, and improvement of the price-per-purchase ratio.

About Francfranc

Francfranc is an interior design store that proposes comfortable everyday life with a variety of designs and free styling. The online store offers a wide selection of the latest Francfranc items and online-only items.



Francfranc Online Store to Introduce "atone" Postpaid Payment System - to be Launched in October 2023 to Improve the Shopping Experience for Younger Customers] Image 2