Shimamura x Takarajimasha original brand sportswear

"SEASON REASON by Lin. & Red," an original brand created jointly by Shimamura and Takarajimasha, will be launching a new line called "wellness" in September to support sports.

Season Reason by Lynn and Red

The brand was jointly established in September 2020 by Shimamura, two magazines, "Linen," which has the concept of "soft and gentle living and fashion," and "InRed," a fashion magazine for women in their 30s. The brand offers a wide range of products, from women's clothing, bags, and shoes to kids' and men's fashion, as well as lifestyle goods such as bedding, kitchenware, and living room items.

"Linnel" and "InRed" produced everything from the brand concept, product planning, sales floor creation, flyers, SNS development, etc. The brand has been well received for its natural yet trendy style proposals, and is the brand with the highest sales among Shimamura's original brands (FY2023 results).

Wellness

The newly launched "wellness" line is based on the concept of "fashionable exercise and everyday fashion." The line is not only highly functional for exercise such as walking and yoga, but also has a design that makes it suitable for everyday wear.

The cut-and-sew top, accented with shirring on the sides, is made of stretchy TPU (polyester polyurethane) material for a light feel. The pants are made of smooth cotton material with a drawstring waist. Cut-and-sew top 1,419 yen, pants 1,969 yen.

The cut-and-sew top with adorable ruffles at the hem and the sweatpants with a light, smooth feel are both made of sweat-absorbing material and are highly functional. Wear this blouson with a breathable mesh liner to stay comfortable even after your exercise. Blouson 2,420 yen, cut-and-sew top 1,639 yen, pants 1,969 yen.