LUSH Launches Campaign Reflecting New Fragrance Trend

British natural cosmetics brand LUSH has announced that annual sales of its 2019 hair mist, Super Milky Hair Primer, have tripled in 2023 compared to 2021. The product remains a smash hit, selling a total of approximately 1.5 million units worldwide, and LUSH will launch a campaign highlighting its memorable, sweet-scented gourmand note products on September 14 at 78 stores nationwide.

About the gourmand note trend

"Gourmand" means "gourmand" in French and refers to the scent of vanilla, caramel, chocolate, and other sweets. LUSH has a product lineup in line with this trend.

LUSH offers a variety of gourmand note products, including "Super Milky Hair Primer," which moisturizes hair. Other popular products include "Sticky Fruit," a shower gel with the scents of dates, orange, and vanilla, and "Honeybee March," a soap with a rich honey scent.

Product Details

Super Milky Hair Primer

Price: 2,860 (tax included) / 100g (3.53oz), 5,220 (tax included) / 250g (8.82oz)
A no-rinse hair mist containing three types of vegetable milk. It has a scent of mei chan and lemon, similar to lemongrass, with the added sweetness of tonka and vanilla.

Sticky Fruit

Shower Gel
Price: 1,530 (incl. tax)/ 120g (4.23oz), 3,060 (incl. tax)/ 295g (10.41oz), 5,160 (incl. tax)/ 580g (20.46oz), 8,420 (incl. tax)/ 1100g (38.8oz)
A shower gel with a rich, sweet taste, containing dates, orange and vanilla.

Sticky Fruit Lip Scrub

Price: 1,800 (tax included) / 20g (0.71oz)
This lip scrub contains a rich date syrup.

Honeybee March

Soap
price: 870 (tax included) / 100g (3.53oz)
This soap contains honey to protect skin from dryness.

Honeybee March Shower Gel

Price: 1,330 (tax included)/ 100g (3.53oz), 2,650 (tax included)/ 250g (8.82oz), 4,550 (tax included)/ 500g (17.64oz), 7,400 (tax included)/ 1000g (35.27oz)
A shower gel blended with concentrated honey, rosehip and lily extracts.