PLAZA THE BEST HIT

COSMETICS 20

24 The "PLAZA THE BEST HIT COSMETICS 2024" popular cosmetics that created a buzz at PLAZA and MINiPLA stores nationwide in 2024 were selected, and the winning items in all 19 categories were revealed. The promotion was held at PLAZA and MINiPLA stores nationwide from November 14 to December 5.

This year, the term ""resistance to make-up" emerged as one of the makeup trends, and makeup proposals that capture the features of one's own face and bring out the best of the ingredients have become a hot topic of conversation. Lip selection also showed a trend toward emphasizing texture as well as color, with a number of hit items reflecting the trends and buzz typical of this year.


Attention to skincare items as a foundation for makeup has also accelerated rapidly. In the skincare industry, where the beauty ingredient boom is taking the world by storm, items that lead to flawless, glowing skin like a white gem are particularly popular, with multiple items ranked in the top 10.


The top-ranked items in each category are as follows. Prices include tax.

[Nail tip category] FINGER SUIT Nail tip FND-672 Champagne Blush 1,958 yen
[Nail care category] D-UP Strong Guard 1,430 yen
[Nail color category] genish nail polish No.132 Eternal Rose ¥1,210
[Cream category] BIO HEAL BOH Probioderm 3D Lifting Cream ¥3,300
[Face mask category] LuLuLun Hydra EX Mask 7 sheets ¥880
[Mascara category] Etuche Eye Edition (Lash Top Coat) 01 Luster Black ¥1,650
[Lip Department] rom&nd Glazing Color Gloss 01 Peony Ballet ¥1,320
[Serum Department] VT RetiA Leadle Shot 100 ¥2,739
[ Base Makeup Department] CANMAKE Illuminating Finish Powder ~Abloom~ 01 Hydrangea Garden ¥1,034
[Toner Department] Anua Dokudami 77 Soothing Toner ¥2,380
[Hair In Bath Department] L'Oreal Paris Bond Repair Introduction Essence ¥1,969
[Foundation category] BANILA CO Coverlicious Ultimate White Cushion 19 Light ¥2,970
[Hair styling category] Refalock Oil R 100mL ¥2,640
[Hair out bath category] ORBIS Essence in Hair Milk ¥1,320
[Fragrance Department] MOTON Hair & Body Mist (Flower Garden, Twilight Journey) ¥1,760 each
[Body Special Care Department] AGARISM Sweet Bomb Thalasso Scrub 2, 750 2,750 yen
[Bath category] BARTH Neutral Bicarbonate Bath Salts BEAUTY 9 tablets, 1,144 yen

* "PLAZA THE BEST HIT COSMETICS 2024" is based on sales results from PLAZA, MINiPLA and PLAZA ONLINE STORE nationwide during January 1 - September 30, 2024. The "BEST HIT COSMETICS 2024" are selected based on the sales results of PLAZA, MINiPLA and PLAZA ONLINE STORE nationwide from January 1 to September 30, 2024.
Some stores are excluded from the campaign.
Items and stock availability may vary by store.