On October 11, Kao will release "Pure Aura Aqua," a medicated toothpaste from the "Pure Aura" series, to relieve the discomfort of a dry mouth and make it "moist and refreshing.


According to a survey conducted by the company, many people experience oral discomfort such as "stickiness" and "dryness" due to decreased saliva volume caused by stress, aging, and other factors.

This product contains the cleansing agent erythritol, which quickly penetrates the bacterial aggregates that cause stickiness and purifies the mouth. It also contains γ-oryzanol derived from rice bran as a coating agent and shea butter as a wetting agent.

The lineup consists of two types: "Pureora Aqua" and "Pureora Aqua Mint Tsuyome. The 100 g package is open to the public.