The German organic cosmetic brand WELEDA will launch three items of its "Mild Baby Series" for babies with sensitive skin in a hypoallergenic and fragrance-free type on November 14.

If you feel scaly, tight, sticky, etc.
If you feel scaly, tight, sticky, etc.

The Mild Baby Series is a baby skin care series developed in collaboration with midwives. It contains "white mallow (Althea root extract)," a perennial herb of the mallow family that has long been used as a painkiller and anti-inflammatory agent, and several carefully selected vegetable oils to prevent rough skin and protect against external stimuli such as dryness.

White Mallow (Source: WELEDA official page)
White Mallow (Source: WELEDA official page)

The
lineup includes
three types: milk lotion (200 ml/3,400 yen), facial cream (50 ml/3,200 yen), and balm (50 ml/2,000 yen). All are fragrance-free and do not use essential oils (they do have a slight scent of the ingredients themselves). They will be sold exclusively at Verda directly-managed stores and online.

Balm around diaper area and other areas prone to sweating.
Balm around diaper area and other areas prone to sweating.

All prices are tax-excluded.