Scroll and fashion model Hinano Yoshikawa have collaborated to create the interior design brand "Rubanchou," which has released new spring products inspired by the "LOHAS Hawaiian lifestyle. The products are available on the company's shopping site "Seikatsu Zakka" and in the catalog "Seikatsu Zakka 2015 Spring/Summer Issue," which went on sale on December 26.

The theme is "The Hawaiian Life You've Always Dreamed of
The theme is "The Hawaiian Life You've Always Dreamed of

Ms. Yoshikawa says she enjoys the LOHAS Hawaiian lifestyle in her private life. This spring, the main image of this longed-for lifestyle is a room full of relaxing moods.

The lineup includes "adult casual" items with a focus on ribbon motifs and materials, such as curtains with ribbon patterns scattered throughout and rugs made in India that evoke the image of a sandy beach. Also available are sundries such as logo cushions and garlands that can be used as room accents.

Jacquard weave curtains VH (from 7,990 yen)
Jacquard weave curtains VH (from 7,990 yen)

Indian natural rug VH (from 5,490 yen)
Indian natural rug VH (from 5,490 yen)

Flag & Garland VH (from 2,900 yen)
Flag & Garland VH (from 2,900 yen)

Couple cushion 2-piece set (5,980 yen)
Couple cushion 2-piece set (5,980 yen)

The brand name "Rubanchou" is a combination of the French words "Ruban" for ribbon and "chou", an abbreviation of "chouchou" meaning "cute and favorite". The items are finished with feminine details that reflect Ms. Yoshikawa's wish for her customers to always be surrounded by cute ribbons and spend their time happily.

There are many items that tickle women's fancy!
There are many items that tickle women's fancy!

All prices are tax-excluded.