HOME'S, a real estate and housing information site, conducted a survey of Tokyo residents regarding their favorite shopping areas. The results were released as " Tokyoites' Favorite Shopping Streets Ranking.


Tokyoites ' Favorite Shopping Streets

As a result of asking 360 Tokyoites about their "favorite shopping streets," many respondents chose shopping streets in cities such as Kichijoji and Koenji, which ranked high in the "Popular Towns" category.

The top 20 favorite shopping streets as selected by Tokyo residents are as follows.

No. 1 Kichijoji Sun Road 68 votes
No. 2 Ameya Yokocho 66 votes
No. 3 Togoshi Ginza Shopping Street 64 votes
No. 4 Kichijoji Diamond Street 43 votes
No. 4 Nakano Broadway 43 votes
No. 6 Tsukiji Outside Market 38 votes
No. 7 Musashi Koyama Shopping Street PALM 36 votes
No. 8 Sugamo Jizo Street Shopping Street 34 votes
No. 9 Sunamachi Ginza Shopping 32 votes
No. 10 Koenji shopping street (PALM shopping street/Junjo shopping street etc.) 30 votes
No. 10 Yanaka Ginza shopping street 30 votes
No. 12 Jujo Ginza shopping street 29 votes (8.1%)
No. 13 Happy Road Oyama shopping street 27 votes (7.5%)
No. 14 Asakusa Nakamise shopping street 25 votes (6.9%)
No. 15 Asagaya Pearl Center 24 votes (6.7%)
No. 15 Shibuya Center-gai 24 votes (6.7%)
No. 17 Shimokitazawa shopping street (Minamiguchi shopping street/ Ichibangai shopping street, etc.) 19 votes (5.3%)
No. 18 Ogikubo-Church street shopping street 16 votes (4.4%)
No. 18 Kagurazaka street shopping street 16 votes (4.4%)
No. 20 Azabu Juban shopping street 15 votes (4.2%)
Sunshine 60 Street Shopping Arcade 15 votes (4.2%)

By gender, more women than men said they liked Togoshi Ginza Shopping Arcade. Conversely, men were more likely than women to support Nakano Broadway. Overall, the results show that men tend to prefer shopping streets with a variety of bars and entertainment facilities, while women prefer shopping streets with delicatessens and traditional stores.

■Why do you like that shopping arcade?

When asked why they chose their "favorite shopping district," the most common reason given was "Lively" at 39.7%. This was followed by "Because there are many/full of stores" at 37.2% and "Because I like the atmosphere of the town/station where the shopping district is located" at 35.0%.


Is having a shopping district nearby a deciding factor in choosing a place to live?

When asked if having a shopping district nearby was a deciding factor in their choice of housing, 38.1% said it was, and 46.4% said it was not a deciding factor, but it was important. The results show that about 85% of respondents consider the shopping district to be an important factor in choosing a residence.


The survey was conducted from January 19 to 20, 2015. The survey targeted men and women aged 20-59 living in Tokyo who responded in the preliminary survey that they "like" shopping arcades "very much" and that they "buy prepared foods" at least once a week. The number of valid responses was 360 samples.