Housewives select new products and services that they think "saved their lives! The Living Shimbun's "Sukasemashita Grand Prize" in which housewives select new products and services that they think "saved their lives! The results of the 21st edition have been announced. The Gold Award in the Housewares category went to the Arière/Bold gel-ball detergent.


P&G's Arielle/Bold Gel-Ball Detergent received numerous comments on how helpful it was, thanks to its innovative concept that overturned the conventional practice of measuring detergent. The new concept of the Arielle/Bold detergent bowl is a novel idea that has overturned the conventional practice of measuring detergent. The scent is great, and I can enjoy doing laundry." In addition, comments such as, "I can easily get my husband and children to help me with this.

Following the gel ball detergent, Kao's Attack Neo Antibacterial EX W Power won the Silver Prize in the household products category. In addition to saving water, electricity, and time, users were pleased with the antibacterial effect of this product.


The bronze award went to Kao's CuCute Clear Sterilization/Clear Sterilization Green Tea Fragrance. In addition to sterilization, deodorization, and removal of dullness, the product was also commented to have good foam rinsing properties.


Other winners in the Housewares category were as follows

iRobot "iRobot Roomba 800 Series"
・Johnson "Mold Killer Alcohol Sanitizer for Dining"
・Fumakiller "Kawaii Select Insect Repellent Barrier/Insect Repellent Barrier Pitatto to Amido"
・Lion "Clinica Advantage Dental Floss Y Type"
・P&G "Joy Compact"
・Lion "Ban Sweat Block Roll-On"
・Delonghi Japan "Braun Multiquick Hand Blender (MQ775/MQ735)"
(Alphabetical order)

The new products selected for selection were launched or announced between September 2013 and September 2014. Ten winning products in each category were selected through a first round of voting and a reader panel. From these, a total of 94,508 votes were cast by housewives nationwide to determine each award. The voting period was from November 20 to December 28, 2014.