B by E's moisturizing care brand "Mama Butter" has launched a new line for men, "Papa Butter," which contains natural shea butter. 3 items will be available from March 15.


The packaging is designed with an illustration by the late Yukio Fujimaki. He was known as a charismatic buyer for Isetan and always carried Mama Butter lipsticks in his pocket, saying, "Grooming is part of being fashionable. Papa Butter was born in homage to Mr. Fujimaki.

The lineup includes three types of products: Face & Body Mist (200 ml, 1,800 yen), Face & Body Milk (140 g, 1,800 yen), and Lip Balm (8 g, 1,200 yen), which condition skin after shaving or washing face. All of them contain 3% natural shea butter and have a cool and refreshing scent of natural mint and rosemary.


All prices are tax-excluded.