From BBYE's moisturizing care brand "Mama Butter", a new line "Papa Butter" for men containing natural shea butter has appeared. Three items will be on sale from March 15th.


The package is designed with an illustration of the late Yukio Fujimaki. Known as Isetan's charismatic buyer, he always kept his mama butter lip in his pocket, saying, "The appearance is also fashionable." It is said that Papa Butter was born by paying homage to Mr. Fujimaki.

The lineup includes "Face & Body Mist" (200ml (6.76us fl oz), 1,800 yen), "Face & Body Milk" (140g (4.94oz), 1,800 yen), and "Lip Balm" (8g (0.28oz), 1,200 yen) to condition the skin after shaving and washing. 3 types. All contain 3% natural shea butter and have a cool and refreshing scent of natural mint and rosemary.


* All listed prices do not include tax