Lingerie for women is constantly evolving. There are plenty of choices, and you can choose from various types to suit your TPO. But what about men's underwear? I think many people still wear boxer shorts as they used to.

Australian underwear maker HommeMystere develops and sells sexy lingerie for masculine men to overcome this stagnation. The design is sexy, but the size and shape are suitable for the male body.



HommeMystere's men's underwear ads often feature pictures of slender, muscular, so-called "thin macho" male models posing with women. This is to show that HommeMystere is targeting heterosexual men. In fact, according to a survey, more than 90% of customers were heterosexual. A typical customer model is a married man over the age of 40. Not only underwear, but shoes, watches, suits, and everything else around us, they are looking for good-looking luxury items, and they have the income to buy and maintain them.





However, questions remain. Do you need a bra, knowing that some men want to wear high-end, tasteful underwear? I wonder why many women don't want to wear it because their shoulders are stiff, even though they don't need it. You may not know this unless you ask the man who is actually wearing it.


HommeMystere says he wants to continue selling lingerie for men and fight to break the stereotype that "men shouldn't wear sexy lingerie."