Today (May 29), "Platinum Don Quijote Shirokanedai Store" opened in Shirokanedai, a luxury residential area in Tokyo. Many people may have been interested in the "luxury-oriented" experimental store by the general discount store "Don Quijote" (hereinafter referred to as "Don Quijote") even before the store opened.

One of them is the author who regularly goes to Don Quijote. I couldn't help but tried to infiltrate the store as soon as it opened.


◆ Platinum shining exterior and blue tropical fish

"Platinum Don Quijote Shirokanedai Store" is located near the Shirokanedai intersection, just outside Shirokanedai Station.

The white walls, the English signboard that shines in platinum, the spinning gold Don Penn, and the exterior that is completely different from the Donki that you have been accustomed to until now have a sense of luxury and are familiar to the city of Shirokanedai.



Also, for some reason, Nankai fish welcome you at the store. If it's Donki so far, puffer fish and shrimp shouldn't be strange, but is the beautiful colorful aquarium a "celebrity production" like Donki? For the time being, it was very popular with children.


Expected value continues to rise even though it has not entered yet. I was excited and stepped into the store.

◆ You can also shop for lunch and dinner at Platinum Don Quijote!

In conclusion, the inside of the store is almost the same as Don Quijote. Inside the one-floor store, products are displayed from the feet to the ceiling, and there is a sense of variety that makes you forget what you came to buy and the POP with a unique font that is plump. It gives a sense of security to the author who came to the unfamiliar land of platinum. Moreover, it is cheap.


However, if you take a closer look, you will find a lineup of products that have never been seen in Don Quijote. Including kitchen miscellaneous goods of overseas brands and high-class bath towels for 4,000 yen each, fresh foods such as vegetables and meat, lunch boxes, delicatessen items, rare seasonings, etc. As I was wandering around to overlook the increasing number of products, I couldn't find my whereabouts, and the store was in a labyrinth state.



Among them, the one that surprised me was the "Amazing Bento" for 200 yen each. Bento such as beef bowl, hamburger steak, and karaage are sold at a ridiculously low price of 200 yen. The volume is perfect and I would like to visit to buy it, but the transportation cost will probably be higher.


In addition, the Matsusaka meat specialty store "Asahiya" in Mie Prefecture is open in the back of the store. The beef from various parts lined up in the showcase played a role in creating a sense of luxury.


By the way, this day I bought Matsusaka beef sukiyaki (980 yen) and beef bowl (200 yen). Even if you add it, it costs 1,180 yen, which is not enough for lunch at Shiroganese ... (* It's an individual image).


The sweet and spicy seasoned sukiyaki is a gem that you can enjoy the rich flavor of the soft, greasy Matsusaka beef. On the other hand, the beef bowl with plenty of meat, onions, and pickled ginger is a satisfying feeling that you can't think of for 200 yen. It's not comparable in the first place, but both were "ant" lunch boxes depending on the budget.



◆ The aim is alcohol and bargains

In summary, Platinum Don Quijote was an image of a large drug store plus a supermarket and a liquor store. Especially in the alcohol corner, there is a wide selection of beer, Western liquor, craft beer, wine, etc., so if you like alcohol, don't forget to stop by.


◆ What is that song ...?

The only thing I was interested in was the BGM in the store. The familiar theme song that loops in my brain hardly played, and even if I heard it occasionally, I felt that it was arranged into a vocal that was more moist (?) Than usual. Did he give up on platinum's brainwashing ...? Or is it the opening?

Until June 3rd, various bargain items are on sale as an opening sale, and even cheaper ones are even cheaper. The cashier is inevitably crowded, but even if you don't live in Platinum, it's worth a visit if you come nearby. In that case, please note that the parking lot and bicycle parking lot attached to the building have a small capacity.