HMV's first complex store "HMV & BOOKS TOKYO", which combines books and music, will open on November 19th in the commercial facility "Shibuya Modi" (Shibuya-ku, Tokyo).
The concept of the store is "LIVE BOOK STORE, LIVE MUSIC STORE, LIVE MOVIE STORE" . It seems to be a complex shop that has a wide range of products such as books, music / video software, miscellaneous goods, and tickets.
While the number of complex bookstores that comprehensively propose lifestyles, such as "Tsutaya Bookstore," is increasing, this is also a noteworthy facility operated by HMV, which once opened in Shibuya. I took a peek at the preview before the opening, so I will introduce it!
■ HMV is back in the center of Shibuya!
"Shibuya Modi", where HMV & BOOKS TOKYO opens, is a new commercial facility that opens on Koen-dori, about a 5-minute walk from Shibuya Station. The store spans 3 floors from the 5th floor to the 7th floor, and each floor has a different concept.
■ “Mixed feeling” stimulates curiosity
The concept on the 5th floor is "World Food and Travel". With world literature, guidebooks, recipe books, etc., you can enjoy the feeling of traveling the world while you are on the floor.
Looking at the bookshelf, seasonings are lined up next to the recipe, and BEGIN CDs are lined up next to the guidebook in Okinawa, and books and miscellaneous goods are displayed in a "mixed" manner in a good way. Is characteristic. Such an exquisite selection that makes you think "Let's do it now" from what you thought "Let's do it someday" is wonderful.
The concept on the 6th floor is "Hints for Living". You can deepen your knowledge of "life" and various themes related to "life", and you can meet movies that will guide you from the DVDs lined up for each unique theme. If you get lost in your life, why don't you come here and look at yourself again?
"TOKYO Culture" is available on the 7th floor. Front-line cultures such as anime, comics, J-POP, and technology are gathered here. You can also absorb timeless culture such as art, design, and adult hobbies.
"Tendo Mokko" furniture is installed in the rest space inside the store, and you can experience the comfort while reading a book or drinking coffee. If you find a favorite, you can order it on the spot.
You can also search and make reservations using the dedicated smartphone app or tablet device in the store. Self-registration is also set up on each floor to improve convenience. At the self-registration, there are plans to listen to the "Welcome" of artists and actors for a limited time.
In addition, event spaces will be set up on all three floors, and events such as live concerts, talk shows, and seminars will be held every day. It is the momentum to send out all the entertainment. There are also cafes and high-end general stores on each floor, so if you take a closer look, you won't have enough time!
■ Conclusion: It's a waste to kill time
Since it's the center of Shibuya, I was honestly thinking that it would be convenient for a meeting, but once I stepped in, I noticed that I was there all day long. Why don't you go out to find your new self as well as what you are interested in?
The store location of HMV & BOOKS TOKYO is Shibuya Modi 5-7F, 1-21-3 Jinnan, Shibuya-ku, Tokyo. Business hours are from 11:00 to 23:00.