"There are many sites for single men and women to meet and for couples to deepen their bond, but few sites and services allow men and women to separate smoothly."

This was thought by Canadian brothers Mackenzie and Evan. The two opened this month the Breakup Shop, a service that allows men and women to break up smoothly in a short amount of time.


"The Breakup Shop" offers three major services. The first is to say goodbye to your lover "one-sidedly" by SMS, email, or letter on behalf of the client. The second is the telephone, which cuts out a farewell while listening to the other party's story. And the third is to give a present to the ex-girlfriend who broke up and help her maintain a friendship even after she broke up.


At the point of reading this far, some people may have wondered, "Isn't that service strange?" If you want to be friends even after you break up, it's decided that you should say goodbye yourself without using such a service. Yes, this service is a little off. Please see the contents of each service below.

■ Say goodbye to your lover by email ~ "Breakup Email" service "Breakup Email" will send you a goodbye to your lover by email. It is said that there were the most orders since the service started. Similar services include "Breakup Text", which conveys goodbye by SMS message, and "Breakup Letter", which conveys by letter.

At the time of application, the user tells the name and e-mail address of the lover, the reason for wanting to break up, the desired date and time to send the e-mail, and so on. The Breakup Shop is a mechanism that sends an e-mail at a specified date and time based on the contents of the hearing.


The description of the site is as follows.

"Farewell is painful, and email is one of the easiest ways to do this painful task. Let us take over the task, and your mailbox will come from your companion. You won't be overwhelmed by your grudges. "

This service is already full of rushes. What kind of "farewell message" will you receive from your lover? Here's an example message posted on the "The Breakup Shop" website.

"Stephanie,

We are sending this message on behalf of Mr. Danny.

Unfortunately, Danny wants to part with you. Stephanie has had a good relationship with Danny and has made great memories together, but it seems like it's time to move forward.

I would like to express my heartfelt sympathy for this matter and wish Stephanie a wonderful future. "


The above example sentence is for the SMS version, but the email version and letter version services have almost the same text.

Now, what would a person do if such an email suddenly arrives without notice? Wouldn't many think of it as spam and discard the email? And even if you understand that this really conveys a farewell, what does it mean to leave it to others to email a farewell? Even if you're not AKB48's Yui Yokoyama, you might be "afraid".

The price of the service is $ 10. A "express" service that sends SMS messages within 24 hours of signing up costs $ 20. The service, which includes a photo of the applicant and his new lover when emailed, costs $ 15. From the perspective of the applicant, it may seem "cheap!", But the recipient may feel humiliated, "Are you abandoned for $ 10?"

$ 30 for a letter. It will be sent in an envelope with a broken heart on it.


■ Farewell by phone on your behalf- "Breakup Phone Call" service "Breakup Phone Call" is a service that says goodbye by phone on behalf of the applicant. About this service, the US media "Motherboard" has posted an experience report.

The experience report is for the writer to apply for a lie to break up with his partner and verify what kind of call was made to the partner. He said that the response of the person who called and said goodbye was not "professional" but unpleasant.

The partner said he was "you, the worst" about giving the writer such a terrible experience, albeit at work.


When I was a student, I was called by a friend of a person I was dating and had to say goodbye. I met the friend several times and had an acquaintance with him, but I was still quite shocked that he wasn't there. What do you feel when you get a call from someone you don't know at all and you're cut out that your lover wants to break up?

By the way, the experience article of "Motherboard" is linked from the Instagram site of "The Breakup Shop". The feeling of linking articles that are likely to be a disadvantage to the service is a bit confusing.

■ I want to be friends all the time, so give me a farewell gift- "Breakup Gift Pack"
Lastly, I would like to introduce the "Breakup Gift Pack," which is a gift pack given to someone who breaks up. "The Breakup Shop" says that people who suddenly return to singles are packed with the perfect things to spend a lonely night alone.

Unfortunately, this gift pack has a delicate sense of product selection, which you should give when you want to maintain a good relationship with the person you broke up with and stay with your friends for a long time. It's interesting to look at it objectively because it conveys the feeling of "looking from above" of the person who chose it, but if you imagine when this was actually given to you, My eyes are angry and burn in crimson.

The first gift is the Blu-ray disc of the movie "The Notebook". I think it's a good movie, but I think it's a bit of a story to watch alone at midnight right after parting. I would recommend "When Harry Met Lovers" to those who have just broke up with their lovers, but aside from that, I feel that I shouldn't give a movie to the person I shook.

"What kind of movie would you recommend to a friend who just broke up with your lover?" Is a topic that is surprisingly exciting at izakaya etc.
"What kind of movie would you recommend to a friend who just broke up with your lover?" Is a topic that is surprisingly exciting at izakaya etc.

The movie "The Notebook" can be replaced with the PS4 game "Call of Duty Ghost".

Gift # 2 is a Netflix gift card. Do you think that a person abandoned by a lover will have a lot of time to spare?


The third is a box containing 300 grams of "Chips Ahoy!". It seems that biscuits are essential to watch a movie alone at home.


Part 4 is a set of two wine glasses. I just broke up, what should I do to get this?


And finally, a gift box to put these goods in. A picture of a broken heart was drawn on purpose.


According to The Breakup Shop, the gift box can be used as an "oven to burn memories." He says that if you pack the gifts and photos from the person who shook you, and the underwear left by the person in the room, and ignite them in a safe place and burn them grandly, you will feel refreshed.

Well, as you can see, I still can't get the contents of the box. No one is happy to receive a glass of wine from someone who broke up. It is normal to think, "I want to send the whole box back."

■ Will this service succeed?
"It's strange that there is a site for meeting, but no site for farewell." When I read this claim from "The Breakup Shop," I thought a little "I see."

However, the service itself is largely out of focus. It will take a lot of tuning to get the business on track. And the reason why it is out of focus is probably because the two founders lack experience in romance. It's just speculation with no basis, but when you look at the service, you shouldn't feel that way. To improve the quality of service, the two may have to experience more romance and parting.